Six Ways To Create Meaningful Touch Points In A No-Touch World
In a matter of months, we’ve shifted from a high-touch economy to a low-touch economy, and, in the case of physical interactions, we’ve also shifted to a no-touch economy. As it becomes increasingly clear that many of the behavioral changes accelerated by the pandemic will remain with us long after it’s over, our collective focus can no longer be on short-term mitigation. We need lasting solutions. Knowing full well that our businesses ultimately depend on them, we must find more and better ways to create meaningful touch points in a no-touch world. Let’s examine six ways we can make it happen. 1. Grow digital confidence. If an app is the new storefront, then digital confidence is the new business currency. To have digital confidence is to know your web and mobile apps will work flawlessly every time they’re used and to know that confidence is shared by your customers. Digital confidence was already fast becoming the foundation on which meaningful touch points are built. But whereas